Beyond the Logo: Building Brand Identity - Virtual Presentation
Join us on June 4 at 11 AM ET for a special presentation, Beyond the Logo: Building Brand Identity, from Courtney Hughes, Director of Global Brand Campaigns for B2B at Dell Technologies. Today, building a strong brand goes far beyond just having a recognizable logo. This presentation explores the critical role of brand identity, storytelling and authenticity in a competitive landscape.
About the Speaker: Courtney Hughes is the Director of Global Brand Campaigns & Product Launch, leading a team of stellar marketers responsible for bringing the Pan-Dell campaign to life for Consumer, Small Business, Medium Business and Enterprise audiences. Over the last 11 years at Dell, she held various roles in internal and executive communications. Before joining Dell, Courtney was a writer, video editor, DJ and radio personality.
Courtney is a West Virginia native, who grew up in the small town of Beckley, W.Va. She holds a bachelor’s degree in journalism and a master’s degree in integrated marketing communications from West Virginia University. When she’s not writing and creating, you can find her cooking, painting, taking classes on Peloton and spending time with her daughter McKenzie.
Register for this event - click here!
Date: June 4, 2024
Time: 11 AM ET
This will be a live Zoom presentation, and will not be a recorded session.
